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How-To

How to Setup Google Analytic Goals in Volusion

by Erik EllsworthSeptember 18, 2009 How-To

What You Must Do to Properly Tracking Your Volusion Conversions
Essential to any Volusion ecommerce store is properly setting up your Google Analytics Goals and Funnel.  Without proper set-up you will be unable to fully analyze your traffic and determine what’s profitable and what keywords are driving great revenue.
Before setting up your Google Analytic goals you’ll [...]

Tagged as: google analytics

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Metrics that Matter – Conversion Rate

by Erik EllsworthSeptember 8, 2009 How-To

Are your SEO metrics relevant and useful?
One of your duties as a SEO is provide meaningful KPIs (key performance indicators) for your clients.  And when I say meaningful I mean something that:

Reveals an underlying insight to their business; and
Provides information that can help affect positive change

Google Analytics are great for statistics but unless you take [...]

Tagged as: conversion rate, google analytics

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How to Install Google Analytics for Volusion Sites

by Erik EllsworthSeptember 4, 2009 How-To

Installing GA Tracking Reveals Valuable Ecommerce Metrics
Although there are many ecommerce hosting solutions out there, from a SEO and small business perspective, Volusion is a tough act to beat.  I’m a firm believer that a small business should focus on its core competency and only take on what’s absolutely necessary.   I think hosting an ecommerce [...]

Tagged as: ecommerce, google analytics

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