» Home » SEM

From the category archives:

SEM

Bing Visitors More Likely to Leave Your Site

by Erik EllsworthSeptember 13, 2009 SEM

Ad Click Through Rate is 55% Greater on Bing than Google
Are Bing users more likely to buy or leave your site?  It all depends on how you want to look at the numbers.
The Chitika research has uncovered that if visitors organically found your website via Bing rather than Google, they are more that 50% more [...]

Tagged as: bing, ctr, google, yahoo

Read the full article →

Facebook Emulates Twitter with @Tagging Feature

by Erik EllsworthSeptember 10, 2009 SEM

Should Twitter Be Worried About Facebook’s New Feature?
One of the most popular Twitter features, the @Mention, is about to be released on Facebook.  The new feature called tagging, will allow you to tag friends in your Facebook status and post updates.  @Mentions are heavily used within the Twitter world and Facebook has decided it now [...]

Tagged as: facebook, twitter

Read the full article →

An Advertisement You Cannot Ignore

by Erik EllsworthSeptember 4, 2009 SEM

A Marketing Dream: Advertisement Captchas
Everyone has come across the Captcha when signing up for a website.  They are designed to block automated programs from signing up for services and spamming users.  It’s based on a theory that, if answered correctly, the respondent must be a real human being.
CAPTCHA actually is a acronym for Completely Automated [...]

Tagged as: advertisement, captcha, microsoft, SEM

Read the full article →