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SEO

Get Your Volusion Store Ready for the Holidays

by Erik EllsworthNovember 9, 2009 SEO

Follow These Google Webmaster Tips to Ensure Holiday Traffic Finds You
Hard to believe we’re weeks away from the holiday rush, isn’t it?  For many retailers and business owners, the majority of your revenue is won or lost over the next 2 ½ months.  Is your Volusion ecommerce store ready?  Google’s Webmaster Tools will help you [...]

Tagged as: ecommerce, google, webmaster tools

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Bing Visitors More Likely to Leave Your Site

by Erik EllsworthSeptember 13, 2009 SEM

Ad Click Through Rate is 55% Greater on Bing than Google
Are Bing users more likely to buy or leave your site?  It all depends on how you want to look at the numbers.
The Chitika research has uncovered that if visitors organically found your website via Bing rather than Google, they are more that 50% more [...]

Tagged as: bing, ctr, google, yahoo

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Metrics that Matter – Conversion Rate

by Erik EllsworthSeptember 8, 2009 How-To

Are your SEO metrics relevant and useful?
One of your duties as a SEO is provide meaningful KPIs (key performance indicators) for your clients.  And when I say meaningful I mean something that:

Reveals an underlying insight to their business; and
Provides information that can help affect positive change

Google Analytics are great for statistics but unless you take [...]

Tagged as: conversion rate, google analytics

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How to Install Google Analytics for Volusion Sites

by Erik EllsworthSeptember 4, 2009 How-To

Installing GA Tracking Reveals Valuable Ecommerce Metrics
Although there are many ecommerce hosting solutions out there, from a SEO and small business perspective, Volusion is a tough act to beat.  I’m a firm believer that a small business should focus on its core competency and only take on what’s absolutely necessary.   I think hosting an ecommerce [...]

Tagged as: ecommerce, google analytics

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Why Small Businesses Cannot Ignore Social Media

by Erik EllsworthAugust 31, 2009 SEO

Do you believe social media isn’t relevant to your small business? Most small business owners I talk to fall into one of these three categories:

They do not understand what “social media” is and is not; or
They believe it’s not a real business tool and will fade away; or
They believe their business cannot adapt and [...]

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Why SEO is Critical to Small Business Success

by Erik EllsworthAugust 29, 2009 SEO

For many of you, search engine optimization (SEO) makes perfect sense for
your business while for others it’s a new concept. For you newbies out there or
for those of you looking to justify the expenditure for a SEO project, here are
just a few of many reasons why SEO for small businesses is critically important for longevity [...]

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Is Your Website Cheating on You?!

by Erik EllsworthAugust 28, 2009 SEO

7 Classic Signs You and Your Website need to Talk
Ah, remember the rush you had in the beginning?  The thrill of the first time you laid eyes on her and thought, “Oh yeah, just wait till everyone sees her…they’ll be so envious.”  You’d tell people at the gym or at a party about [...]

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