» Home

Facebook Emulates Twitter with @Tagging Feature

by Erik EllsworthSeptember 10, 2009 SEM

Should Twitter Be Worried About Facebook’s New Feature?
One of the most popular Twitter features, the @Mention, is about to be released on Facebook.  The new feature called tagging, will allow you to tag friends in your Facebook status and post updates.  @Mentions are heavily used within the Twitter world and Facebook has decided it now [...]

Tagged as: facebook, twitter

Read the full article →

Metrics that Matter – Conversion Rate

by Erik EllsworthSeptember 8, 2009 How-To

Are your SEO metrics relevant and useful?
One of your duties as a SEO is provide meaningful KPIs (key performance indicators) for your clients.  And when I say meaningful I mean something that:

Reveals an underlying insight to their business; and
Provides information that can help affect positive change

Google Analytics are great for statistics but unless you take [...]

Tagged as: conversion rate, google analytics

Read the full article →

An Advertisement You Cannot Ignore

by Erik EllsworthSeptember 4, 2009 SEM

A Marketing Dream: Advertisement Captchas
Everyone has come across the Captcha when signing up for a website.  They are designed to block automated programs from signing up for services and spamming users.  It’s based on a theory that, if answered correctly, the respondent must be a real human being.
CAPTCHA actually is a acronym for Completely Automated [...]

Tagged as: advertisement, captcha, microsoft, SEM

Read the full article →

How to Install Google Analytics for Volusion Sites

by Erik EllsworthSeptember 4, 2009 How-To

Installing GA Tracking Reveals Valuable Ecommerce Metrics
Although there are many ecommerce hosting solutions out there, from a SEO and small business perspective, Volusion is a tough act to beat.  I’m a firm believer that a small business should focus on its core competency and only take on what’s absolutely necessary.   I think hosting an ecommerce [...]

Tagged as: ecommerce, google analytics

Read the full article →

Google Continues Search Dominance

by Erik EllsworthSeptember 1, 2009 Small Business

Google Tops 100 Billion Searches in July 2009
To no one’s amazement, Google continues it’s virtual monopoly of internet searches. In the latest Comscore study of global search market growth, Google’s search engine traffic grew 58% from July 2008 to July 2009 and has captured a whopping 67% of the entire search market.
Yahoo was a [...]

Tagged as: google

Read the full article →

Why Small Businesses Cannot Ignore Social Media

by Erik EllsworthAugust 31, 2009 SEO

Do you believe social media isn’t relevant to your small business? Most small business owners I talk to fall into one of these three categories:

They do not understand what “social media” is and is not; or
They believe it’s not a real business tool and will fade away; or
They believe their business cannot adapt and [...]

Read the full article →

Why SEO is Critical to Small Business Success

by Erik EllsworthAugust 29, 2009 SEO

For many of you, search engine optimization (SEO) makes perfect sense for
your business while for others it’s a new concept. For you newbies out there or
for those of you looking to justify the expenditure for a SEO project, here are
just a few of many reasons why SEO for small businesses is critically important for longevity [...]

Read the full article →

Is Your Website Cheating on You?!

by Erik EllsworthAugust 28, 2009 SEO

7 Classic Signs You and Your Website need to Talk
Ah, remember the rush you had in the beginning?  The thrill of the first time you laid eyes on her and thought, “Oh yeah, just wait till everyone sees her…they’ll be so envious.”  You’d tell people at the gym or at a party about [...]

Read the full article →