Do you believe social media isn’t relevant to your small business? Most small business owners I talk to fall into one of these three categories:
- They do not understand what “social media” is and is not; or
- They believe it’s not a real business tool and will fade away; or
- They believe their business cannot adapt and use social media tools
Sound familiar? Now watch this video to see the approaching social media storm…
If you are a small business owner or a SEO who works with them, this should be your wake up call. You may not think your business can be made into a video or that you have something original or unique to say…but you do. As a SEO it is your duty to be creative and generate new and different ways to engage with the social media crowd.
To summarize here are the major highlights:
- By 2010, Generation Y will outnumber Baby Boomers
- 96% of Gen Y have joined a social network
- Social Media is now the #1 internet activity, taking over porn
- If Facebook were a country it would rank as the 4th largest in the world
- The fastest growing segment on Facebook is 55-65 year old women
- Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway, and Panama
- People are moving away from e-mail as a form of communication
- 34% of bloggers post opinions about products and brands
- 78% of people trust peer recommendations more than advertisements
- 35% of Amazon book sales are for the Kindle
- Social Media is a fundamental shift in how we communicate
If you are a SEO, how are you helping and educating your clients on this shift? If you’re a small business owner, what’s your SEO doing for you?
Shift Happens!
