Average User Spends 4x More Time on Facebook than YouTube
I know you spend a lot of time on Facebook, there’s no trying to deny it. And, Nielsen Online has confirmed that you spend, on average, 5 hours and 46 minutes per month on the addictive website. The previous measured average was 4 hours and 39 minutes. To put that into perspective that’s almost 4x as much as YouTube.
When I look at the chart:
|
Destination |
Unique Visitors |
Time on Site |
| 103,886,000 | 5:46 | |
| Yahoo! | 137,325,000 | 3:14 |
| AOL Media Network | 92,574,000 | 2:36 |
| Fox Interactive Media | 72,831,000 | 2:04 |
| MSN/Bing | 114,844,000 | 2:03 |
| 149,673,000 | 1:53 | |
| Apple | 58,719,000 | 1:18 |
| YouTube | 94,580,000 | 1:17 |
| Microsoft | 94,024,000 | 0:44 |
| Wikipedia | 58,846,000 | 0:17 |
A couple of things jump out at me…first of all…who the heck is spending all this time on Yahoo and AOL? Time to come clean people, what are you doing on these sites? Because I’m a SEO I use Yahoo a lot for understanding competitor’s links and where they are getting value but I do not know anyone who regularly uses those two destinations.
Secondly, if you are a business or a marketing expert you’d better be trying to figure out how to get more awareness inside the Facebook sphere. With so much time being spent there you’re missing the #1 internet destination if you’re continuing to ignore it.
