Archive for the ‘SEO’ Category

How to Set Up Google Authorship for Your Ecommerce Store

Why would you want to implement Google Authorship on your ecommerce site? Maybe because … You heard it’s good for SEO. You heard that you needed to do it. You just really want to see your picture in the search results pages. Whatever the reason, it is important to understand […]

How to Upgrade to Universal Analytics on Your Volusion Store

A few years ago we posted instructions for how to install Google Analytics for your Volusion store. Recently Google launched a major upgrade to the GA code called Universal Analytics. This upgrade will provide you with a lot more power and flexibility in analyzing your store data. In addition to […]

How to Install Google +1 on Volusion Ecommerce Stores

Today, Google has officially released the Google +1 for websites.  Previously it was only available for Google’s SERPs (search engine result pages).  In today’s article we’ll show you how to install it on your Volusion store. Google +1 – What Is It? Google’s “+1” is their answer to Facebook’s Like […]

Track Page Speed in Volusion Ecommerce with Google Analytics

As a Volusion consulting firm we continually get asked about their performance and quality of hosting.  If you’ve been around Volusion enough (or any ecommerce platform such as 3dCart, Big Commerce, etc.) the topic of site speed eventually comes up.  When Google announced that page speed is a factor in […]

Get Your Volusion Store Ready for the Holidays

Follow These Google Webmaster Tips to Ensure Holiday Traffic Finds You Hard to believe we’re weeks away from the holiday rush, isn’t it?  For many retailers and business owners, the majority of your revenue is won or lost over the next 2 ½ months.  Is your Volusion ecommerce store ready?  […]

Bing Visitors More Likely to Leave Your Site

Ad Click Through Rate is 55% Greater on Bing than Google Are Bing users more likely to buy or leave your site?  It all depends on how you want to look at the numbers. The Chitika research has uncovered that if visitors organically found your website via Bing rather than […]

Metrics that Matter – Conversion Rate

Are your SEO metrics relevant and useful? One of your duties as a SEO is provide meaningful KPIs (key performance indicators) for your clients.  And when I say meaningful I mean something that: Reveals an underlying insight to their business; and Provides information that can help affect positive change Google […]

How to Install Google Analytics for Volusion Sites

Installing GA Tracking Reveals Valuable Ecommerce Metrics Although there are many ecommerce hosting solutions out there, from a SEO and small business perspective, Volusion is a tough act to beat.  I’m a firm believer that a small business should focus on its core competency and only take on what’s absolutely […]

Why Small Businesses Cannot Ignore Social Media

Do you believe social media isn’t relevant to your small business? Most small business owners I talk to fall into one of these three categories: They do not understand what “social media” is and is not; or They believe it’s not a real business tool and will fade away; or […]

Why SEO is Critical to Small Business Success

For many of you, search engine optimization (SEO) makes perfect sense for your business while for others it’s a new concept. For you newbies out there or for those of you looking to justify the expenditure for a SEO project, here are just a few of many reasons why SEO […]