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shamieya
07-06-2012, 06:35 AM
And I have no idea what I've set up, LOL. I just threw some stuff together to see what would happen. Anybody else try this yet?

GGG
07-06-2012, 07:26 AM
No, I'm still trying to get all items in our product ad feed approved.

Would love to hear how it goes for you, shamieya!

shamieya
07-16-2012, 06:22 AM
No, I'm still trying to get all items in our product ad feed approved.

Would love to hear how it goes for you, shamieya!

Bad. I've officially given up on Google.

GGG
07-17-2012, 08:37 AM
shamieya,

Can you elaborate? I'm getting ready to call Google because something's still not right with the product listing ad campaign. There's a shocker!

ritchey
07-17-2012, 09:00 AM
Give Google a call, I have called them twice so far as I figure out the product listing ads. I just watched another webinar on this today, and them mentioned Google is going to a CPA Model, and that you can do promos in your product ads (like free shipping).

GGG
07-17-2012, 11:30 AM
Think I already put a promo into the product listing campaign. But who knows what I've managed to muck up while trying to figure this all out...

Hmm...didn't know about the CPA.

GGG
07-17-2012, 12:24 PM
ritchey, just got off the phone with Google. Now it has to go to a specialist because the woman I spoke with can't figure out why our PLAs aren't showing.

At first she said they probably weren't running because of my paltry penny bids:) She suggested I move the budget to a nickel a click....hmm...at a 1 to 2% conversion rate that means I'm going to spend $2 to $5 on a $9.95 brag book? Unless I learn otherwise re: conversion rates, I think not.

However, we have many unique products that nobody else carries. Wouldn't you think they'd take my .01 vs. a blank gaping page for Google shopping? They're relevant!

Oddly enough...we received clicks yesterday that it appears we weren't charged for?

I'm so freaking confused. Calling it a day as far as Google is concerned. arrgghhh!

shamieya
07-17-2012, 12:31 PM
I wasn't getting any conversion from it. After reading this forum the other day, I went back and turned it on at a nickel a click- still got clicks which was surprising to me. I'm going to keep it running since it appears to be costing less than $1 a day for a few targeted clicks but still- no purchase conversions. My conversion with Google has been 1-1.5% overall so I'm focusing on other avenues.

ritchey
07-17-2012, 02:45 PM
This hints at another change by Google, sigh:
Retailers Scramble to Cope with Latest Google Product Feed Changes (http://www.ecommercebytes.com/cab/abn/y11/m07/i12/s01)

For apparel, you will need a picture for different options, except for sizes. If you have shirt that is available in both green and blue, somehow you will need a picture for each.

GGG
07-17-2012, 03:46 PM
ritchey, either the date on the article is wrong or you're looking at a summary of all last year's updates because it's dated July, 2011 ;)

I'm so ticked off right now I'm fuming. So let me get this straight...beginning CPC bid is .01 unless Google doesn't want to accept it? How can I lose in an auction when there are no other bidders?! Someone please explain this to me. We have the niche product, it's in our feed, and it's been approved.

There is one 'sponsored ad' on the page obviously using targeted keywords because not nearly as relevant as our product... ours even has the exact title. Does a sponsored ad knock out a low PLA bid? I thought sponsored ads and PLAs are two separate things?

When I read this response it appears to me that Google is just paying lip service to .01 click for those PLAs:


Hi Kelly,

Thank you for contacting Google concerning your account. I was able to have a specialist take a look into the account for you concerning your Product Listings ads. They verified that the account is set up properly and the only reason the ads were not showing is that you were losing the auctions. They stated that your bids are really low and recommend that you increase your bids. Try increasing your bids a few cents such to .05 cents. I can assure that your account is set up properly and it's just that you are bidding too low.

Someone please tell me:

a) how this helps the shopper

b) how smaller merchants will survive

Marc_NY
07-17-2012, 03:57 PM
My feeling on this is simple. There is got to be some unknown minimum bid that Google feels is appropriate before it will show your item. Has little to do with other competing merchants.

GGG
07-17-2012, 04:53 PM
Yep, Marc pretty sure we've all been lied to. I even attended a webinar and listened to the guy from Google suggest .01 minimum bid to get feed up and running. Knew I wouldn't win on the 'popular' terms, but knew we should have a good chance with some of our extremely niche products...especially since many of them can't be found elsewhere in the country.

Why call it an 'auction' when apparently base price set by Google. OMG...I detest being lied to...prefer straight up honesty vs. pacified for the moment..now seeing 10 shades of red!!!

I have the ads geo targeted and running at certain times. I'm taking screenshots tonight and sending to Google. As if that will help...sigh.

ritchey
07-17-2012, 04:56 PM
It may take up to 3 days to show to get the approval, per my 3rd call on Google Product Feed.

AWCthreads
07-17-2012, 04:56 PM
My feeling on this is simple. There is got to be some unknown minimum bid that Google feels is appropriate before it will show your item. Has little to do with other competing merchants.

You're hitting a nerve Mark. I'm about to go on a rant. How does anyone know what the click is actually worth? How do you know Google doesn't mark it up? The advertiser relies on the fox who's guarding the hen house for its information. Seriously?

GGG
07-17-2012, 05:10 PM
It may take up to 3 days to show to get the approval, per my 3rd call on Google Product Feed.

ritchey, does your campaign already say eligible? Mine does. According to that status...it's good to go although I expected Google to tell me that there was a waiting period, etc. etc. It has been longer than 3 days.

As long as I'm ranting... I still haven't received 'approval' for my 'wine' accessories either.

AWCthreads
07-17-2012, 05:28 PM
ritchey, does your campaign already say eligible? Mine does. According to that status...it's good to go although I expected Google to tell me that there was a waiting period, etc. etc. It has been longer than 3 days.

As long as I'm ranting... I still haven't received 'approval' for my 'wine' accessories either.

Pipe down G. I'm about to hijack this thread. :cool:

shamieya
07-17-2012, 06:03 PM
Well I got my $100 for signing up early. I guess I'll use that to play around and see if anything turns around. Weird though, I tested some searches on Google Shopping and my items are coming up first even though my CTR sucks. I wonder if there is a preferred placement on the shopping page.

AWCthreads
07-17-2012, 08:18 PM
When the shareholders ask the Google board, "How Are We Making Money?" The board answers, "PPC."

96

AWCthreads
07-17-2012, 08:27 PM
Sorry, I forgot. And Google shopping...err PPC.

AWCthreads
07-17-2012, 08:31 PM
Google PPC is like going to an auction where you hear the auctioneer call the bid, but you don't see anyone raising their hands.

GGG
07-18-2012, 03:22 AM
Pipe down G. I'm about to hijack this thread. :cool:

Hijacker...go start your own thread called: pi$$ed off at Google. I'm trying to grasp this PLA stuff!


Exhibit 1) search term 'mimi plaque'....um, where's my ad? Appears no other ads on page to bid against me?


97


Exhibit 2) search term 'Oma picture frame'....no way in heck the advertisers on the page have Oma picture frame in title/description...as I understand it...supposedly the only thing taken into account with PLAs...not keywords?

Are the ads on right actually text ads turned into product extension ads with target keywords? Extremely confused here. Can someone with better understanding please explain to me?


98


Exhibit 3) search term 'Mimi brag book' ...let me get this straight...instead of search/shopping results for Mimi brag book, I see shopping results for mini brag books instead? Why? How does this help shopper?

99


Dazed and confused. I could give example after example. Maybe I'm not understanding PLAs or the bid process?

Kitty
07-18-2012, 05:33 AM
Hijacker...go start your own thread called: pi$$ed off at Google. I'm trying to grasp this PLA stuff!


Exhibit 1) search term 'mimi plaque'....um, where's my ad? Appears no other ads on page to bid against me?


97


Exhibit 2) search term 'Oma picture frame'....no way in heck the advertisers on the page have Oma picture frame in title/description...as I understand it...supposedly the only thing taken into account with PLAs...not keywords?

Are the ads on right actually text ads turned into product extension ads with target keywords? Extremely confused here. Can someone with better understanding please explain to me?


98


Exhibit 3) search term 'Mimi brag book' ...let me get this straight...instead of search/shopping results for Mimi brag book, I see shopping results for mini brag books instead? Why? How does this help shopper?

99


Dazed and confused. I could give example after example. Maybe I'm not understanding PLAs or the bid process?

I am confused that no one is mentioning quality scores.

My understanding after spending hours of reading to try to get an angle is this:

Google will accept any minimum bid you offer but will not guarantee to show your item.

Everytime a search is queried a new auction is created for the keyword you are bidding on. If you have your budget set static then google will go to your max bid if you have it set so google controls your bid they may bid higher for you if other competitors are coming into the fray.

Say there are 2 people bidding for a keyword, they may bid 0.50 and you may bid 1.00

The fact that you bid 1.00 does not guarantee that your item shows, or shows with the best ad placement, if the 0.50 bidder has a better quality score then they are just as likely to win the best placement and their ad will show, and yours may not.

So in a nutshell even if you bid high for keywords there is no guarantee that your ads will show if google prefers other advertisers because of their return on ROI, CTR etc,etc all the things that make up the quality score, including historical data.

I hope that info helps clarify things a bit.

Kitty

Kitty
07-18-2012, 05:41 AM
oh and just to add to that I also read that even if no one else is bidding on a keyword but your bid is either not reaching the minimum recommended bid by google ascertained by your quality score to attain placement or your quality score is low your product ad will not necessarily show so to answer Kellys question they would rather show a blank spot than an advertiser they are not confident will provide a good user experience.

The bugbear is as a small independent retailer how on earth do you get a foot on the ladder especially if you are selling niche products with low organic search queries....

rondesign
07-18-2012, 06:12 AM
This is essentially the same thing they do with their PPC advertising. One strategy that I have found effective is to bid high to get your quality score and ctr up and then slowly lower it to a more reasonable level. Google PPC is a nightmare, but you gotta play their game.

On a side note, if Google shopping is something that you are committed to, you might want to invest in a good book on Google PPC advertising. Like I said before, it really is the same thing. And another thing, you really should get a good grasp on PPC marketing before diving in head first. You can really lose a lot of money in this game if you don't know what you're doing.

GGG
07-18-2012, 06:27 AM
so to answer Kellys question they would rather show a blank spot than an advertiser they are not confident will provide a good user experience.

The bugbear is as a small independent retailer how on earth do you get a foot on the ladder especially if you are selling niche products with low organic search queries....

GASP! 'good user experience'...we were one of the first invited to participate in beta GTS. Delayed due to Mothers Day, Fathers Day and currently nixed due to the lack of a variable from V. Wish I knew if aquapillar was member/guest on this community. Would like to know if able to get GTS done or not since also invited during beta.

Yep, definitely niche products here!

Ron, last thing I wanted to do was dive in head first. However, in order to get my 'wine' accessory products even reviewed/approved...Google told me I had to set up a campaign first. arrgghhh. Ok, fine...watch a webinar and throw all products into the campaign at .01 as advised.

So it appears that Google has decided I must pay .05 per click based on my quality score?

Kitty...where are you finding the quality score info? I've been crawling all over the Google forums and web this a.m. for more info and have not seen.

MelanieF
07-18-2012, 06:43 AM
After much struggle, including a lot of wasted time on the phone with a supposed "expert", I have managed to get some of my products to display under the new Google product feed format. What I have not been able to do, is figure out which ones are displaying and why one and not another.
When I look thru google analytics, the best I can do is see the number of impressions/clicks of this campaign. I can't figure out a way to drill down to know which products.
I also don't understand why under the product feed campaign it is asking for keywords, but the "expert" is telling me not to enter any, that all the info is being picked up from my product feed file.
It was about 3 days after turning it on before I saw any clicks register- and then only after I raised my max CPC to 1.50! They insisted that .01 or .05 would do nothing at all. My average cost so far is around .23.


Does anyone know how to see this specific info? I have written to google directly, but received no response.

GGG
07-18-2012, 07:05 AM
Ha! Melanie, I've got an 'expert' on the phone right now while I'm asking the same ?...why is the warning box telling me that in order for my ads to run I need to enter keywords when I have no desire to run text ads?

re: the actual products...not sure if on this thread or another one...ritchey's talking about a conversion code that should be implemented. My guess is this is how you track specific product conversions?

shamieya
07-18-2012, 07:31 AM
Ha! Melanie, I've got an 'expert' on the phone right now while I'm asking the same ?...why is the warning box telling me that in order for my ads to run I need to enter keywords when I have no desire to run text ads?

re: the actual products...not sure if on this thread or another one...ritchey's talking about a conversion code that should be implemented. My guess is this is how you track specific product conversions?

I found the keyword situation weird as well (seems like your product title would be the keywords), but I did put some keywords in and some "Auto Targets" for my particular brands. My ads are popping up for everything as far as I can tell. I'm going to do some more searches and see if anything has changed.

GGG
07-18-2012, 07:48 AM
I also don't understand why under the product feed campaign it is asking for keywords, but the "expert" is telling me not to enter any, that all the info is being picked up from my product feed file.

It was about 3 days after turning it on before I saw any clicks register- and then only after I raised my max CPC to 1.50

Melanie,

Here's what the expert told me...I am to ignore the yellow warning that tells me to enter keywords since this feed is only meant for PLAs and not search ads. I had disabled the product extensions this morning since no desire for text ads, but was told it must stay enabled for PLAs to appear. okey-dokey

Although they're 99.9% sure the campaign is set up properly, I was instructed to raise CPC to $4.00 for the next 36 hours to make sure the feed is in fact working and then I can lower it again. Will have to lower in both campaign settings and auto targets tab. Obviously, I set a very low daily budget!

I was told that the feed and campaign have now been approved and reviewed by two specialists, and that I should once again follow up via email regarding the disapproval of our 'wine' accessories.

At least this expert seemed to know what he was talking about. Done with Google for the day.

GGG
07-18-2012, 07:49 AM
shamieya,

why are we always typing at the same time? LOL.

so you put keywords in?? hmmm...I was instructed opposite.

ritchey
07-18-2012, 08:57 AM
Quality score is based on your history of the campaign and impacts your cost. When starting a new adwords account for keywords, I am told bid super high to get a good quality score, and then you can reduce. I don't know about Google Product Feed. The person I was speaking with yesterday kept on saying I should bid at least 50 cents.

Kitty
07-18-2012, 09:09 AM
This is essentially the same thing they do with their PPC advertising. One strategy that I have found effective is to bid high to get your quality score and ctr up and then slowly lower it to a more reasonable level. Google PPC is a nightmare, but you gotta play their game.

On a side note, if Google shopping is something that you are committed to, you might want to invest in a good book on Google PPC advertising. Like I said before, it really is the same thing. And another thing, you really should get a good grasp on PPC marketing before diving in head first. You can really lose a lot of money in this game if you don't know what you're doing.

Totally agree with you Ron, basically as far as I can see when you create a Product Listing Ad you are creating a long tail keyword (title) specific for your ad.

If you are in a situation where you will be advertising that product (long tail keyword) over and over again and building a ctr the tactic Ron suggests (and it sounds like google have told Kelly) to start with a high bid to get your ad visible and achieve a ctr sounds like a viable option, as long as you carefully control your budget.

If you achieve a good ctr then start experimenting to lower your bid and see if you still get shown etc, etc. Even if Google are not disclosing quality ratings for PLA's I imagine that the same principles will apply that they use for PPC.

If like Kelly you sell replenishable inventory such as 'brag books' and over time as your successful history with that ad builds you should be able to reduce your bid and maintain a visible campaign.

Where the PLA model will fall down completely is for retailers who sell 'one off' products in unique instances, as it will be impossible to build a history and ctr into that one product (long tail keyword). Because unless you sell duplicate items once your item is sold you will be completely back to base when you try and list a new unique product, as that new unique product (long tail keyword) will have no history of click through rate, conversions or whatever other metrics google are picking up and quality rating on.

At least there is some hope for retailers like Kelly who sell duplicate items to make this work for many of us I feel the future is not looking so promising....

GGG
07-18-2012, 10:44 AM
In my humble opinion, $4 a click with a high CTR for a $9.95 brag book or picture frame promises no future at all....

MelanieF
07-18-2012, 11:26 AM
In G.A. I found, under if I select Paid Search Traffic [from Advanced Segments tab], then Content>Site Content>All Pages; then Choose Secondary Dimension>Campaign-
using this I will see the landing pages of my new Google Paid Ad Campaign.

It doesn't show me what is actually being shown, but at least I know what is getting clicked.
The Google Adwords campaign page shows me the total number of impressions.

I'd like to know if it is realistic to include my entire inventory of products in my Feed, or should I focus on only my top sellers, or most competitive, or what?

shamieya
07-18-2012, 12:44 PM
shamieya,

why are we always typing at the same time? LOL.

so you put keywords in?? hmmm...I was instructed opposite.

LOL, I don't know. When I look at my adwords stuff, there are no click or impressions next to my keywords. I wonder why that's still there if it's not applicable.

I do see clicks and impressions when I look under my "Auto Targets." I put in targets for brands, but the only thing I have clicks or impressions for is All Products.

GGG
07-19-2012, 07:06 AM
It appears our feed is at least working at the $4 per click. However, what's not appearing are the niche products that Google has deemed unworthy of PLAs. Makes no sense to me since search term matches, but there's no arguing with Google's algorithms. If they prefer to run PLAs for 'mini' brag books vs. Mimi brag books I can't do anything about it despite irrelevant results.

So I'm guesstimating that about 25% of our products due to quality scores aren't going to show up with PLAs or in Google shopping anyway?...only those high demand search term products that will appear next to the Amazon ads, etc. Since we can't compete with the big boys and girls on the discounted pricing they receive...and I refuse to raise prices to our customers, I don't see any way we'll be able to compete with PPC and stay in business for the 'high demand' product terms.

Letting the campaign run through this evening at the $4 per click as suggested by Google since seemed to finally have a lower bounce rate yesterday. Hard to determine if related to the PLAs or not.

Not sure what a 'good' CTR rate is on Google PLAs but in my humble opinion ours was terrible. Much better for organic search terms.

All in all...getting ready to call it a day with Google shopping. Really can't see much benefit for us given our low margins and niche products...time may be better spent on SEO.

Will lower CPC and wait it out...see what happens in October, but right now not so sure I'm ready to commit the time and resources necessary for Google shopping with little result...and competitor ads served up via the Google Related toolbar with all product info handed over to Google.

#annoyed

Phil
08-16-2012, 01:34 PM
GGG, I may have missed something earlier in the thread but $4 sounds awfully high. I just went through getting set up with a Google rep (four hours in adword/merch center hell) and he said $0.40 was the starting point. Maybe it's due to your competition/audience, but just wanted check.

GGG
08-16-2012, 02:51 PM
Phil, $4 a click was suggested to me by Google due to the competitive nature of our keywords and to make sure our feed was working. After the less than stellar performance at $4 a click...I dropped everything to .10 a click. Got zip and didn't care by then. Spent way too much time messing with this.

Then heard from my friend Joe at BirdSafe who suggested I try .40 a click. Much better, although our niche products won't show even when we're the only game on the planet.

Our non-alcoholic 'wine' products are approved/disapproved on a daily basis, but I finally gave up the fight. Not enough hours in the day to keep messing with this stuff and contacting Google.

And the irony of it all is that we still get more 'free' clicks than 'paid' clicks...go figure and fine by me. Until Oct. 1.

Hey, wait a minute. Aren't we bidding for the same keywords?! ;)

AWCthreads
08-16-2012, 03:12 PM
I dropped everything to .10 a click. Got zip and didn't care by then. Spent way too much time messing with this. And the irony of it all is that we still get more 'free' clicks than 'paid' clicks..

Reading this reminded me of a call I got from a guy yesterday who said he was from Google. Claimed to want to help make sure my shopping feed was all squared away.

I told him we weren't participating in ppc shopping. I'm curious how this is going over for them. I hope they're getting plenty of blow back.

TheHammer
11-19-2012, 03:19 PM
GGG - Didnt see anything in this thread (may have missed it) but be sure you are using Product Targets and Ad Groups through the "Product Type" field. really helps you control bids and cost whic in turn create an optimized campaign

AWC - This is the future so I'd recommend jumping in sooner than later. Google is steering the ship toward competing with Amazon as a shopping destination. Product ads will be at the forefront of that IMO. Right now, the CPC and CRs are generous (in our favor) due to the infancy of adoption.

GGG
11-19-2012, 03:42 PM
GGG - Didnt see anything in this thread (may have missed it) but be sure you are using Product Targets and Ad Groups through the "Product Type" field. really helps you control bids and cost whic in turn create an optimized campaign



Thanks for the tip Hammer,

I'll take a closer look at it all after January 1. No time right now.

At least our niche products are now showing, etc.

Given our usually low margins, I still look at it as branding.

TheHammer
11-19-2012, 03:57 PM
Thanks for the tip Hammer,

I'll take a closer look at it all after January 1. No time right now.

At least our niche products are now showing, etc.

Given our usually low margins, I still look at it as branding.

definitely understand the busy part and the tight margins part.

Look at PPC this way, if you can at least break even then use it to increase volume and realize economies of scale. and branding never hurts too ;)

gifty
11-19-2012, 08:06 PM
Just a note we had our G Shopping Ads working at a 40 cent bid level. They were only showing about 1/4 of the time due to the daily budget limit I implemented to keep things under control. And our ads rarely displayed on the actual search page. A customer would need to click into the Shopping results to see us. Even at that we were paying a high price tag each month for significantly less traffic/business from G Shopping than we were getting when the program was free. Most recently I open our account to this message:


All your items have been suspended from the destinations and countries listed below. Please see the Data quality section for details. Go to Data Quality
Suspended from: Product Search in: all countries
Reason: Your account is suspended due to a violation of our Terms of Service and Google Shopping Policies.

It says to click on Data Quality but when I go there it says it is fine so I am now in a do loop. The support documents say we should have received an email but we didn't. I haven't decided if I am going to try to an track this down. We are like GGG and can't really afford PPC. My only concern is that after a lot of effort we do really well with our organic search but who is to say that won't change too the next time the wind blows.

gifty
11-20-2012, 12:49 AM
We upload our data manually for this. I have a question about the Volusion feed. Can you control what products are in the Google Feed or do you have to send all of your products?

GentleBath
12-02-2012, 11:19 PM
GGG - Didnt see anything in this thread (may have missed it) but be sure you are using Product Targets and Ad Groups through the "Product Type" field. really helps you control bids and cost whic in turn create an optimized campaign

AWC - This is the future so I'd recommend jumping in sooner than later. Google is steering the ship toward competing with Amazon as a shopping destination. Product ads will be at the forefront of that IMO. Right now, the CPC and CRs are generous (in our favor) due to the infancy of adoption.

ARRGHHH! New here and totally in over my head with the PLA and PPC - I dropped them about a few years ago due to such a low ROI and with the econ slowdown my sales have really shrunk. I moved from an OsCommerce Store to Volusion just to try and play with Google again with some PLA's. Finally got some in and running (only did my best selling category though) but somehow I got keywords working with them and totally blew my budget. I thought you couldn't use keywords but somehow I get some set up - best I can figure they show on PLA with text ads??? Anyway is you could elaborate on what you meant by the above - Product Targets and Ad Groups through Product Type field? My products are bath items and I only put in my Bath Towels in PLA and PPC to start with.

Thanks for ANY help-I don't even know where to start - I have GA running, Google and Bing PPC running, PLA running but I don't quite think I have a good handle on the ROI piece and tracking - I just pasted the AdWords snippet into art. 130 tonight and I have the GA code and Bing in there as well. Should I try to add any other tracking pieces and what and where? Right now GA seems to be the most reliable but I only have the one goal - conversions/sales. I tried to start a PLA with Bing too a few weeks ago but I got a message that they weren't taking any more at this time.:(

Brenda
The Gentle Bath & Company

TheHammer
12-04-2012, 12:24 PM
ARRGHHH! New here and totally in over my head with the PLA and PPC - I dropped them about a few years ago due to such a low ROI and with the econ slowdown my sales have really shrunk. I moved from an OsCommerce Store to Volusion just to try and play with Google again with some PLA's. Finally got some in and running (only did my best selling category though) but somehow I got keywords working with them and totally blew my budget. I thought you couldn't use keywords but somehow I get some set up - best I can figure they show on PLA with text ads??? Anyway is you could elaborate on what you meant by the above - Product Targets and Ad Groups through Product Type field? My products are bath items and I only put in my Bath Towels in PLA and PPC to start with.

Thanks for ANY help-I don't even know where to start - I have GA running, Google and Bing PPC running, PLA running but I don't quite think I have a good handle on the ROI piece and tracking - I just pasted the AdWords snippet into art. 130 tonight and I have the GA code and Bing in there as well. Should I try to add any other tracking pieces and what and where? Right now GA seems to be the most reliable but I only have the one goal - conversions/sales. I tried to start a PLA with Bing too a few weeks ago but I got a message that they weren't taking any more at this time.:(

Brenda
The Gentle Bath & Company

Welcome Brenda! Let's go through your ?s and comments one by one:

Keywords in PLAs - Yes, it can be confusing as Adwords will allow you to set KWs in the PLA campaign. But they are ignored. Meaningless.

PLA Cost - Your CPC will likely be higher than standard search ads. But if you have good pics and an optimized landing page/cart/checkout, then your CPA will improve

PLA placement - They appear in both shopping and search results. G is constantly messing with their SERP layout, but in general they appear at the top right with 4-6 photos. Don't get these mixed up with Product Extensions which appear as part of regular ol Text Search Ads

Product Targets - G lets you define custom fields/attributes in your product listings feed. For example selling bath supplies you might create groups like Soaps, Candles, ummm...whatever other types of bath stuff you may sell :p. once a target is defined you can separate it into its own group within the PLA campaign. You can then control bids etc

Goals, tracking, and optimizing - For most eComm sites, cost per conversion (or CPC or CPA) is the most important #. how much does each sale cost you in ad dollars? does that make you profitable? or at least break even? Let your #s determine your budget and optimization strategy. If you're not profitable bidding to a top 3 position, then lower your bids. Dont feel like you have to go get the traffic just b/c it is out there
Note i'd use the #s in Adwords itself and not Google Analytics. I use GA as more of a double check or for cross channel comparisons and groupings.

GentleBath
12-04-2012, 02:16 PM
Thanks Hammer,

Now that I have the conversion code in for AW I can compare GA with those numbers. I just I was confused with the product targets as I already selected only one group to products to load for PLA so they are targeted already! Since that is a moot point for me I just I have to give it a few more weeks to see my CPC. Right now I haven't had one PLA convert according to GA. That is why I added the AW code too to my art 130 - to see if I am indeed getting some.

How long would you wait to get a fairly good avg cost and/or Conversion Rate? I just made a lot of tweeks to my AD campaign and also reloaded a new feed with some new products. Would two weeks give me an fair estimate of CPC? Hopefully I can compare the PLA to the Text ads by then. Right now my text ad campaigns are really outperforming my PLA.

Optimizing ? - right now I have all the PLA linked to my Luxury Towel Category-in theory that someone clicking through could see that towel group plus all my others (not a huge cat-only 8). Should I have each product link straight to the specific towel group. I always hope that someone may see more that they are interested in if they don't go straight to the product page.

Thanks again for all your help and time to address each ? one by one. I really appreciate it!

gifty
12-04-2012, 05:23 PM
only did my best selling category though

Did you use the Volusion API and if so how did you limit what products would be in the feed?

GentleBath
12-04-2012, 07:16 PM
Gifty - yes - the Volusion API will only load products that have the Google category listed in the Misc section. So that made it easy to control which ones went in. I'm not sure exactly which one is the trigger - prob the Official Google Category one.

I didn't put in any Google Cat/My Cat info in any of my excluded items but they do have a few option info items and as far as I could tell it didn't send any of them. I tried to preview my XML output a little too before publishing it. It was easy for me too (haha relatively speaking) -as my child products don't need another photo so the feed really grabbed EVERYTHING it needed from the parent except for MPN and name I suppose.