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GentleBath
09-26-2013, 10:25 PM
I recently found an article with some PPC filters that I found very helpful, especially the filter for adding negative KW to your PLA campaigns (since you can't add actual KW, these are the next best thing). Since using filters was new to me I printed the article so I could follow along as I tried them and tonight when I searched for it again I found another article with another 5 good filters.

I had always seen the filter feature in adwords but had not really known all you could do with it. Once you start, though it is hard to stop! Once you've done one or two, is it easy to come up with a lot more variations.

Here is the original article I used:

http://www.practicalecommerce.com/articles/57833-5-Pay-per-click-Filters-to-Avoid-Drowning-in-Data

This article is the other one I found tonight and it had some nice filters in there too.

http://www.ppchero.com/my-top-5-adwords-filters-for-ppc-managers/