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AWCthreads
07-07-2012, 07:47 AM
Any good recommendations for Conversion Rate Optimization training/certification/self help? Please include links if you have 'em.

jmartyka
07-07-2012, 08:48 AM
3 self help resources, 1 testing tool and a service company:

Amy Africa's blog is excellent...fun to read and she has great advice founded in data: Amy Africa's QLOG: Musings on web marketing, ecommerce and web usability (http://amyafrica.com/)

I think about Bryan and Jeff Eisenberg's conversion trinity when I do a lot of things as well. They also wrote Always Be Testing which I have not yet read...on the list still. Conversion trin

Bnonn Tennant is another interesting guy to check out. His website with conversion focused articles is: Articles ~ Information Highwayman ~ expert advice on conversion-rate optimization, online marketing, attention-thievery (http://informationhighwayman.com/articles/)

I haven't tried this yet myself, but optimizely.com looks amazing for split testing web pages. Saw their CEO, Dan Siroker, talk about the power of split testing in political campaigns as well as show the product at TechWeek this year. And it was recorded. Here's a link to that...the demo started around 26:30 in: A_B & Multivariate testing on the Campagin trailon Techweek - live streaming video powered by Livestream (http://www.livestream.com/techweek/video?clipId=pla_83f5492c-321d-4786-bb30-26e3ee2871d2&utm_source=lslibrary&utm_medium=ui-thumb)

For a service company, there is Benji Rabhan's company ConversionCore. I've spent some time with Benji and one of his employees. Super sharp guys. I am not a customer of his, but know several from some circles we are in. Conversion Rate Optimization Experts | Conversion Core (http://www.conversioncore.com/)

gifty
07-07-2012, 11:13 AM
Hi,
This is one of my favorite sites. It was started by the same person who started Marketing Sherpa. While it does not really address how to test it reports the surprising results of tests.
https://whichtestwon.com/

Thea

ritchey
07-07-2012, 01:48 PM
I am using Visual Web Optimizer and its very powerful, but optimizely looks super easy to use. Bryan's book is great. He also teaches an online class at marketmotive.com that I took. The web site grokdot.com has a huge amount of useful articles. Tim Ash's book is useful. When I get back to work I will add some more conversion books.

ritchey
07-09-2012, 02:49 PM
Conversion related books on my shelf:

web design for ROI - great small book, easy read, full of good info.
landing page optimization - Tim Ash
Conversion Optimization
Convert! Designing web sites to increase traffic and conversion
Getting your cat to bark - Eisenberg
The user is always right - more on personas - advanced

shamieya
07-09-2012, 04:50 PM
Conversion Rate Marketing - persuasive web design and web analytics from Creative Thirst (http://www.creativethirst.com)

shamieya
07-09-2012, 04:56 PM
Conversion Rate Marketing - persuasive web design and web analytics from Creative Thirst (http://www.creativethirst.com) <------------- now how did this happen? I didn't type this, all I typed was the URL creativethirst[dot]com. Web tricks

Kitty
07-11-2012, 05:40 AM
Conversion Rate Marketing - persuasive web design and web analytics from Creative Thirst (http://www.creativethirst.com)

Lovely........ $10000 to $25000 for an 'Experience Analysis' to tell us what is wrong with our websites........ I think I am in the wrong business :o

Kitty
07-11-2012, 05:43 AM
Sorry for being drole but if they charge that much for just telling us what is wrong I wonder how much they charge for helping to get it right ;)

Phil
07-11-2012, 07:34 AM
Indirectly related: A very good book (and an easy read) is: Don't make me think - by Steve Krug

The trouble is it will make you very angry at all the stupid flaws hard-coded into Volusion that you can't fix.

Alvinl
01-02-2013, 01:02 AM
I use Visual Website Optimizer and I found it to be quite powerful and easy to use. The heatmaps feature is also great. I've also heard good things about Optimizely.

I've read "Don't Make Me Think" by Steve Krug and found it very useful. The key takeaway I got is that you should do user testing as soon as you can. Don't wait until everything is perfect, just get a couple of friends and start observing them use your website, that's what I did and I learnt tons from it.

I find socialtriggers.com a very useful website as well in understanding the psyche of the person using the website, e.g. in terms of what kinds of colours to use, pricing etc.

I also found this guy helpful at times, Peep Laja from ConversionXL.
http://conversionxl.com/

But I guess nothing beats good ol' Google Analytics, they have some good videos that help you understand how to measure and make sense conversion in the first place (if you use Google Analytics that is). Like this video for instance:
https://www.youtube.com/watch?v=_lOlbtkTY2Y

hope that helps!

cooperm
03-14-2013, 08:42 AM
<a href="http://marketingexperiments.com">Marketing Experiments</a> is my favorite by far.

I also post <a href="http://landersoptimized.com/">conversion optimization case studies</a> on my site.

ritchey
03-14-2013, 10:55 AM
Tim Ash also has a deal where he gives you a 45 or 60 minute review of your page or site. I think it was $695 to $995. I heard good things about it, and if you attend one of his webinars you get $100 off.

Ben
03-15-2013, 05:21 AM
+1 to reading "Don't make me think". There's another book by Steve Krug called "Rocket Surgery Made Easy" which I recommend too, it gives you a really quick and simple rundown on user testing.

Usertesting.com is awesome , watching people who have never seen your site before trying to use it is an eye opener. 3 testers is enough to get you started, the new customer special there gets you 3 testers for $98, it's money well spent.

A mistake that a lot of people make - me included when I first started - is to jump in head first to A/B and MV testing without doing a basic usability review first. You really need to have an idea of what the most pressing problems and conversion killers are before you start testing solutions, otherwise you end up testing the wrong things, getting no results and getting disheartened.

A few things I've found that often help with conversion are:

Free shipping on everything - $5 + free shipping works better than $4 + $1 shipping.
Put your phone number in the header and put it in again on your checkout page.
De-clutter your cart and checkout - remove all but the absolutely essential text.
The Facebook Facepile widget, pictures of faces make you seem trustworthy.

These guys have a load of useful info they'll send you for signing up to their mailing list, they won't spam you to death:
http://www.conversion-rate-experts.com
Their articles section is worth a read, so is this case study:

http://www.conversion-rate-experts.com/daflores-case-study/

shamieya
03-15-2013, 06:16 AM
<a href="http://marketingexperiments.com">Marketing Experiments</a> is my favorite by far.

I also post <a href="http://landersoptimized.com/">conversion optimization case studies</a> on my site.

I've watched their marketing experiments. It doesn't seem like they do a whole lot of ecommerce stuff but their results are interesting.

ritchey
03-15-2013, 10:32 AM
Does it mean:

$5 shipping, and free shipping available for orders over $50 for example?

Ray

[QUOTE=Ben;11648]
Free shipping on everything - $5 + free shipping works better than $4 + $1 shipping.

ritchey
03-15-2013, 10:33 AM
I have been looking at this:
http://www.totalconversioncode.com/The-Letter-Final.html

Ben
03-18-2013, 02:19 AM
Does it mean:

$5 shipping, and free shipping available for orders over $50 for example?

Ray


Free shipping above a certain threshold is a good start, but free shipping across the board is better.

The point I was trying to make is that people prefer to pay $5 for a product and get free shipping than to pay $4 for the product and $1 for shipping. Even though the total is the same, by working the shipping cost in to the product price you are removing the need for the customer to do the mental arithmetic and you're using the word "free".

At some point in the buying process the customer will stop and try to establish the shipping costs, they may go to the checkout to do this or they may stop and look at your rates table if you have one. By making your whole site "free shipping" and shouting about it you remove this step of the process.

I'm doing a trial on this principal with a client at the moment, once the figures are in I'll post them here.