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View Full Version : Callout Extensions



GentleBath
10-06-2014, 07:06 PM
Just read about a new feature available for Google Adwords search campaigns called Callout Extension. They look like just additional short ads that will be shown with your text ads like Free shipping - Free Returns - 24 hr Customer Service.

In the past I have had good luck with site link extensions but lately my text ads are way overshadowed by my shopping campaign I'm wondering if I should just stop them. I wonder if being able to add more text would improve their roi again

.Has anyone tried the new Callouts? I saw them a while ago but I just thought they were for phone calls. I just a read article about them on the ecommercebytes and learned that they were ads.

ritchey
10-07-2014, 10:12 AM
Test, and find out.

PLA's usually have a better ROI than text ads.