Just made a Google Product Listing Adwords Campaign - Ecommerce Forums
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Thread: Just made a Google Product Listing Adwords Campaign

  1. #1

    Just made a Google Product Listing Adwords Campaign

    And I have no idea what I've set up, LOL. I just threw some stuff together to see what would happen. Anybody else try this yet?

  2. #2
    No, I'm still trying to get all items in our product ad feed approved.

    Would love to hear how it goes for you, shamieya!

  3. #3
    Quote Originally Posted by GGG View Post
    No, I'm still trying to get all items in our product ad feed approved.

    Would love to hear how it goes for you, shamieya!
    Bad. I've officially given up on Google.

  4. #4
    shamieya,

    Can you elaborate? I'm getting ready to call Google because something's still not right with the product listing ad campaign. There's a shocker!

  5. #5
    Give Google a call, I have called them twice so far as I figure out the product listing ads. I just watched another webinar on this today, and them mentioned Google is going to a CPA Model, and that you can do promos in your product ads (like free shipping).

  6. #6
    Think I already put a promo into the product listing campaign. But who knows what I've managed to muck up while trying to figure this all out...

    Hmm...didn't know about the CPA.

  7. #7
    ritchey, just got off the phone with Google. Now it has to go to a specialist because the woman I spoke with can't figure out why our PLAs aren't showing.

    At first she said they probably weren't running because of my paltry penny bids She suggested I move the budget to a nickel a click....hmm...at a 1 to 2% conversion rate that means I'm going to spend $2 to $5 on a $9.95 brag book? Unless I learn otherwise re: conversion rates, I think not.

    However, we have many unique products that nobody else carries. Wouldn't you think they'd take my .01 vs. a blank gaping page for Google shopping? They're relevant!

    Oddly enough...we received clicks yesterday that it appears we weren't charged for?

    I'm so freaking confused. Calling it a day as far as Google is concerned. arrgghhh!

  8. #8
    I wasn't getting any conversion from it. After reading this forum the other day, I went back and turned it on at a nickel a click- still got clicks which was surprising to me. I'm going to keep it running since it appears to be costing less than $1 a day for a few targeted clicks but still- no purchase conversions. My conversion with Google has been 1-1.5% overall so I'm focusing on other avenues.

  9. #9
    This hints at another change by Google, sigh:
    Retailers Scramble to Cope with Latest Google Product Feed Changes

    For apparel, you will need a picture for different options, except for sizes. If you have shirt that is available in both green and blue, somehow you will need a picture for each.

  10. #10
    ritchey, either the date on the article is wrong or you're looking at a summary of all last year's updates because it's dated July, 2011

    I'm so ticked off right now I'm fuming. So let me get this straight...beginning CPC bid is .01 unless Google doesn't want to accept it? How can I lose in an auction when there are no other bidders?! Someone please explain this to me. We have the niche product, it's in our feed, and it's been approved.

    There is one 'sponsored ad' on the page obviously using targeted keywords because not nearly as relevant as our product... ours even has the exact title. Does a sponsored ad knock out a low PLA bid? I thought sponsored ads and PLAs are two separate things?

    When I read this response it appears to me that Google is just paying lip service to .01 click for those PLAs:


    Hi Kelly,

    Thank you for contacting Google concerning your account. I was able to have a specialist take a look into the account for you concerning your Product Listings ads. They verified that the account is set up properly and the only reason the ads were not showing is that you were losing the auctions. They stated that your bids are really low and recommend that you increase your bids. Try increasing your bids a few cents such to .05 cents. I can assure that your account is set up properly and it's just that you are bidding too low.

    Someone please tell me:

    a) how this helps the shopper

    b) how smaller merchants will survive
    Last edited by GGG; 07-17-2012 at 03:47 PM. Reason: really po'd and needed to bold!!!

  11. #11
    My feeling on this is simple. There is got to be some unknown minimum bid that Google feels is appropriate before it will show your item. Has little to do with other competing merchants.

  12. #12
    Yep, Marc pretty sure we've all been lied to. I even attended a webinar and listened to the guy from Google suggest .01 minimum bid to get feed up and running. Knew I wouldn't win on the 'popular' terms, but knew we should have a good chance with some of our extremely niche products...especially since many of them can't be found elsewhere in the country.

    Why call it an 'auction' when apparently base price set by Google. OMG...I detest being lied to...prefer straight up honesty vs. pacified for the moment..now seeing 10 shades of red!!!

    I have the ads geo targeted and running at certain times. I'm taking screenshots tonight and sending to Google. As if that will help...sigh.

  13. #13
    It may take up to 3 days to show to get the approval, per my 3rd call on Google Product Feed.

  14. #14
    Quote Originally Posted by Marc_ASN View Post
    My feeling on this is simple. There is got to be some unknown minimum bid that Google feels is appropriate before it will show your item. Has little to do with other competing merchants.
    You're hitting a nerve Mark. I'm about to go on a rant. How does anyone know what the click is actually worth? How do you know Google doesn't mark it up? The advertiser relies on the fox who's guarding the hen house for its information. Seriously?

  15. #15
    Quote Originally Posted by ritchey View Post
    It may take up to 3 days to show to get the approval, per my 3rd call on Google Product Feed.
    ritchey, does your campaign already say eligible? Mine does. According to that status...it's good to go although I expected Google to tell me that there was a waiting period, etc. etc. It has been longer than 3 days.

    As long as I'm ranting... I still haven't received 'approval' for my 'wine' accessories either.

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