CRO Self Help Recommendations? - Page 2 - Ecommerce Forums
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Thread: CRO Self Help Recommendations?

  1. #16
    Does it mean:

    $5 shipping, and free shipping available for orders over $50 for example?

    Ray

    [QUOTE=Ben;11648]
    Free shipping on everything - $5 + free shipping works better than $4 + $1 shipping.

  2. #17

  3. #18
    Quote Originally Posted by ritchey View Post
    Does it mean:

    $5 shipping, and free shipping available for orders over $50 for example?

    Ray
    Free shipping above a certain threshold is a good start, but free shipping across the board is better.

    The point I was trying to make is that people prefer to pay $5 for a product and get free shipping than to pay $4 for the product and $1 for shipping. Even though the total is the same, by working the shipping cost in to the product price you are removing the need for the customer to do the mental arithmetic and you're using the word "free".

    At some point in the buying process the customer will stop and try to establish the shipping costs, they may go to the checkout to do this or they may stop and look at your rates table if you have one. By making your whole site "free shipping" and shouting about it you remove this step of the process.

    I'm doing a trial on this principal with a client at the moment, once the figures are in I'll post them here.

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