Conversion rate optimization is both a science and an art. For ultimate success you need pleasing visual and messaging that engages your website visitors and prompts them to act (art), coupled with controlled tests and evaluation of different options to see what options result in a higher percentage of your web visitors taking action and becoming a lead or customer (science).
Conversion rate optimization can help answer questions such as:
- Is my website turning visitors away? Why?
- Is my shopping cart abandonment rate too high?
- Which design or copy elements need to change in order to increase my website’s conversion rate?
Convergent7’s expert team will improve your online results by building a conversion optimization strategy, then designing and running all-inclusive A/B/n and Multivariate tests for you. Contact us to get started.