Obviously the objective of your website is to generate traffic, conversions and revenue…in that order. It’s a simple equation to understand but putting it into action is not so simple. You have to research and evaluate the billions of searches, sort through the muck and determine the most effective and profitable path to success. So, where do you start?
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Internal optimization is the next phase of your success…it’s the foundation of your SEO efforts. Once you’ve defined your overall keyword strategy, you must ensure your website conforms and supports those objectives. Failure to align your site with those objectives can lead to poor search engine rankings and even worse conversions.
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Once you’ve determined your strategy and cleaned up your site with an internal optimization, it’s time to build your online presence with link building. Link building is the process of developing inbound links that point to your most important and relevant pages.
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If you are a dentist, lawyer or some other location-based professional or if you have a brick-and-mortar facility, then your SEO efforts will differ from a nationally or globally based operation. At Convergent7 we understand the nuisances of local SEO.
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