The Blueprint of SEO Strategy

Obviously the objective of your website is to generate traffic, conversions and revenue…in that order.  It’s a simple equation to understand but putting it into action is not so simple.  You have to understand and evaluate the billions of searches, sort through the muck and determine the most effective and profitable path to success.  So, where do you start?

It all starts with keyword research and analysis.

Keyword analysis is the process of analyzing the traffic and trends of how people are trying to find you.  Of course you know your business but your prospects don’t necessarily think the same way you do.  You have to put yourself into their mindset and figure out how they begin to look for you.  Sounds simple doesn’t it?  Perhaps, but looking at a building I’m sure you could easily convince yourself it doesn’t look so complicated and say “four walls, some concrete and windows and hey, I can put a building together.”  But we know it’s much more complicated than that…a successful structure requires a well thought out plan and blueprint for success.  Without it, you are destined to fail.

Developing your SEO strategy with keyword analysis requires looking at many factors to success, including:

• What are you targeting now?
• Is it effective?
• What are you competitors targeting?
• Are your keywords trending up or down?
• How effective is your long-tail strategy?
• How competitive is your niche?
• How well is your content aligned with that keyword strategy?

At Convergent7, we will leave no stone unturned in finding the best, the most relevant and most profitable keywords that will drive your business to new levels.

We don’t farm out our analysis and we ask relevant and accurate questions to help assess your business.  Don’t believe us?  Pick up the phone and give us a call…you’ll be happy you did.