Company: Zing Display
CEO: Tom Sciolla

Before Optimization:

•  Virtually all traffic was derived from their PPC campaigns and accounted for approximately 90% of the total monthly web traffic
•  Their Google monthly costs were approximately $2,000/month due to the competitiveness of their targeted keywords.
•  For their targeted keywords, they were organically non-existent across the 3 major search engines and as a result the only way to find the website was to manually type in their URL address into the browser
•  Additionally, they were missing out on significant revenue because they had no online store.

After Optimization:

•  Designed and launched a new website that included an online store from Volusion
•  Redesigned the site architecture to ensure the search engines would give high value to their targeted keywords
•  Provided unique content for virtually every product to guarantee the pages didn’t fall into Google’s supplementary index
•  Developed keyword targets their competitors were missing
•  Achieved 1st page, top 10 results across all 3 major search engines for 40 of 50 keywords
•  Traffic increased over 600% within the first year and as a result, Zing was able to reduce their Google PPC campaign monthly costs by $1500/month
•  Created a new revenue stream via the online store
•  As a result of the higher rankings, several Fortune 500 companies found their site and closed new lucrative deals with Zing Display

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